Peggy, hungover and temporarily slipping out of Mass, meets the church's visiting priest, Father Gill, who tells her he'll be dining at her sister's place that afternoon.
At the Draper house, Don convinces Betty to skip a barbecue party by getting frisky with her, but Sally and Bobby interrupt them. Later, holding cocktails mixed by Sally, Don and Betty slow dance to a Bing Crosby ballad.
Father Gill regales the Olson dinner guests with tales of the Vatican. After the meal, he gives Peggy a lift to the subway, where he solicits help on a sermon. Peggy suggests he make eye contact and speak colloquially.
Meanwhile at a swank restaurant, Roger and his wife, Mona, ask their daughter, Margaret, and her fiancé about their wedding plans. Margaret envisions a low-key event, but Mona advocates something bigger.
On Monday over lunch, Vicky, a hooker Pete and Ken have engaged for a client, introduces herself to Roger as the man's wife. Back at the office, Bobbie Barrett arrives unannounced to propose a Candid Camera-like television show starring her husband Jimmy: Grin and Barrett. After Don suggests a way to resolve any contractual issues, Bobbie gets affectionate. Don protests he has work to finish. "Bullshit," Bobbie replies and locks the door.
At home that night, Betty wants Don to scold Bobby for breaking the record player but finds Don's verbal reprimand insufficient. "Do you think you'd be the man you are today if your father didn't hit you?" she asks.
On Palm Sunday, Duck calls Don. The American Airlines pitch has been moved up to Friday. Don is needed at the office pronto. While the men talk on the phone, Bobby gets burned on the griddle. Betty angrily takes him to the emergency room, leaving Don to take Sally with him to the office.
Duck wants Sterling Cooper to present American Airlines with several approaches, but Don, saying he doesn't like "wiggle room," wants his creative team to commit to one concept. Meanwhile, Roger meets up with Vicky in a hotel room. When he tries to kiss her, she says no until he offers more money.
During a dinner break at the office, Don emerges in the bullpen to say of the recent jetliner disaster: "That crash happened to somebody else. Let's pretend we know what 1963 looks like."
After Don speaks, Sally, who had earlier initiated a conversation with Joan about breasts and Paul about sex, helps herself to leftover glass of whiskey. By the time Don collects her to head home, she's fast asleep. Roger extends his time with Vicky, paying her to dine with him at the French restaurant Lutece.
On Good Friday, Duck informs stunned Sterling Cooper staffers that his contact at American was fired that morning. The presentation will take place, though the agency will be, Don remarks, delivering "a stillborn baby." At confession, Anita admits to Father Gill that she hates Peggy. Anita reveals Peggy had a child out of wedlock and acts like nothing happened.
"No regrets, fellas," Roger tells Don and Duck following the American pitch. "We were in it. That's the important thing." After Duck leaves, Don comments that Duck was hired to generate new business, not lose old business, but Roger waxes about the thrill of the chase for a new client.
During dinner that night, Bobby knocks over a drink with his toy robot. Betty demands Don do something, so Don throws the robot against a wall. "Is that what you wanted?" he asks before leaving the kitchen. Betty follows him and they argue about parenting. "I'm here all day alone with them. Outnumbered," Betty protests. "You want me to bring home what I got at the office today? I'll put you through that window," he responds. Betty pushes him in the chest, he pushes right back.
Bobby apologizes to Don for the kitchen incident then asks Don if his daddy got mad. After a few more questions about Don's late father, Bobby says, "We have to get you a new daddy." Don hugs him.
"You have nothing to say?" Betty asks Don in bed. "He's a little kid," Don replies. "My father beat the hell out of me. All it did was make me fantasize about the day I could murder him." Stunned, Betty replies, "I didn't know that." She puts her arm around him.
Outside church on Easter Sunday, the children hunt for eggs. Father Gill wishes Peggy a happy Easter and hands her a painted egg. "For the little one," he says.
